snake-charmer (13. 145)

Having covered the mistaken medical caduceus (from the Ancient Greek κηρύκειον for “herald’s wand”) and the iconography of the intertwined serpents representing the fleet-footed messenger of the gods Hermes / Mercury and also the brilliant corporate logos of graphic designer Paul Rand previously, we enjoyed this brief missive from the Daily Heller revisiting the two topics. This deviation and arguable misuse as a symbol for healing, rather than the Rod of Asclepius, the deity associated with the medical arts and whose staff only has a single snake with no wings, dates back to a well-documented adoption of the insignia by the US army surgeon general and the decision of a single officer over the objection of scholars and badge bearers in dated to 1902. The abstract corporate logo, one of Rand’s first, is from 1945 and reflects that misapplication (likely also a choice for symmetry though the caduceus is also associated with alchemy) for client Smith, Kline & French, pharmaceutical company specialising originally in geriatric drugs—now part of Glaxo Wellcome.

synchronoptica

one year ago: US tariffs and shipping restrictions for China (with synchronopticæ) plus chromatic wood type

twelve years ago: monuments men plus improving clinical Wikipedia 

thirteen years ago: self-hypnosis plus an abdication in the Netherlands

fourteen years ago: Star Wars abstract art 

sixteen years ago: geometric dreaming