Under the direction of design editor Lou Silverstein in 1961, the New York Times removed its signature diamond period from its nameplate in an overhaul that employed outside inkers and letterers to modernise the paper, which much like the general assault against punctuation (see previously here, here and here) caused at the time much consternation. The draft for the masthead redesign was finally approved with the argument that leaving out the terminal “full point” would save $600 a year on the printing-presses.
Thursday, 23 March 2023
full stop (10. 630)
Under the direction of design editor Lou Silverstein in 1961, the New York Times removed its signature diamond period from its nameplate in an overhaul that employed outside inkers and letterers to modernise the paper, which much like the general assault against punctuation (see previously here, here and here) caused at the time much consternation. The draft for the masthead redesign was finally approved with the argument that leaving out the terminal “full point” would save $600 a year on the printing-presses.