Being unabashed font snobs ourselves, we thoroughly enjoyed this piece by Jonah Lehrer for Lithub on the utility of Comic Sans and other similarly
disfluent typefaces, how they are demonstrated to
aid in retention and recall, jarring mental laziness and how
corporate logos—in their quest for refinement—may be preening their brands to be instantly forgettable. The excerpt goes on to examine how the disquieting defamiliarisation plays a big role in oral tradition and the recitation, transmission of sagas and epic poetry.
