Though first proposed as early as 1977 as a cable television conduit for studio-sourced content, the idea was sidelined in favour of developing the Epcot (
see previously) and the brand’s other theme parks, the Disney Channel—as an independent venture—began its first programming day on this day in 1983 in US markets, garnering some six-hundred thousand subscribers within the first six months. The first shows included “Contraption” in which adolescents competed across a giant board game obstacle course, “Dreamfinders” meant to spur critical thinking skills in young people, “Mousterepiece Theatre” a cartoon show hosted by George Plimpton and “Mousercise,” a daily exercise routine hosted by Kellyn Plasschaert.
