Though we want no more Joe Camels—or sugary coffee and preciously flavoured vapes for that matter—and I can understand the intent behind the regulations, we learn via
Super Punch, that the state of Maine finds that the
mermaid mascot (
see also) of a Portland marijuana dispensary runs afoul of the law. Newly opened enterprises aimed for adults are not allowed to use labelling or programming that might appear to target or appeal to people underage with depictions of humans, animals and fruit are specifically restricted.
