
The neighbourhood bodegas (cognate with boutique, Spanish for wine-cellar and ultimately from the Greek
ἀποτίθημι for to put away in the sense of a repository) or corner shops (or
dépanneurs) are the anchors of communities, and a
tech start-up that’s telling consumers to shut-up whilst they’re being disrupted is developing a rather unpopular business model that aims to replace these indispensable institutions with vending machines stocked with whatever honour-bar and tone-deaf line of merchandise vying for dubious product-placement. What do you think?
Unicorn-chasing—much like ambulance-chasing, surely fuels the rank-hypocrisy of misguided confidence that assumes that complacence and convenience is paramount.