populuxe (10. 714)

Via friend of the blog par excellence, Nag on the Lake, we are directed towards the futuristic portfolio of artist and illustrator Charles Schridde (1926 - 2011), who exhibiting real talent from an early age was awarded a scholarship to the Chicago Institute of Art, and returning to a career as a free-lance graphic designer after service in World War II, was commissioned by Motorola (notice the central figure is home media) for a series of advertisements appearing in Life and The Saturday Evening Post and helped define the Mid-Century Modern aesthetic that capitalised on optimism for a brighter future. More at the links above.