Friday 3 March 2023

take time—it’s brief (10. 583)

Already on newsstands for approximately ten days and post-dated as with other weeklies so as not to appear to be stale, the first US news digest from publishers Briton Hadden and Henry R Luce born the imprint as issued on this day in 1923. The cover illustration was of Congressman Joseph Gurney Cannon of Illinois, a former dominant Speaker of the House, on his announcement of his plan to retire from politics after a half-century. Originally to be called Facts, they changed the title of the magazine to TIME with the above slogan, wanting to emphasise its brevity and could be consulted in under an hour.