Monday 27 February 2023

soup on the rocks (10. 576)

Via Miss Cellania, we are directed towards a bizarre MidCentury fad that Campbells (M’m! M’m! Good!) is still attempting to make happen with an advertising campaign, rather aggressively marketed with celebrity endorsements and placement on the drinks menus of landmark restaurants, convincing people to try their line of refreshing, nutritious brothtails: beef bouillon over ice—straight from the can—with a garnish of lemon and a dash of Worcestershire. Though mostly touted as an alcohol-free alternative one artefact of this long-running effort was the Bull Shot, sometimes known as “Ox on the Rocks,” with vodka and Tabasco sauce added to the above and Campbells along with soup enthusiasts in the past couple have introduced such divisive concoctions as the Thai Chicken Negroni and a dirty martini variant.