down the garden path (10. 386)

Via Waxy, we invited to contemplate the awful prospect of a Web, already increasingly made for the interactions of bots and automation, totally overrun with generative artificial intelligence creating catchpenny content that estranges the human user further by expanding the Dark Forest of the Internet—a hypothesis borrowed from cosmology as one way to account for Fermi’s Paradox by positing that alien civilisations are silent and paranoid, reasoning that any other equally or more advanced life out there would pose an existential threat, that relegates us to our private, insulated spaces that echo and reinforce our points of view and preclude new discoveries. Seemingly more life-like, spaces become life-less with algorithms serving us exactly what we want and optimising visibility and virality with actual humans wise to avoid public-facing ventures lest they be ambushed by predictably pedestrian engagement and relentless marketing that we’ve let encroach on us in a complacence—which in all fairness only took a few months from funny and precocious to mealy, dull and wholly convincing.