Tuesday 13 September 2022

fiftyshapes ltd (10. 130)

Incorporated on this day in 1967, the Beatles’ Apple Electronics venture was headed by a television repair technician named Yannis Alexis Madras, whom had been discovered by John Lennon two years prior after seeing a selection of his Nothing Boxes (plastic housing with blinking lights) at a London Gallery. Given the moniker “Magic Alex,” he reputedly pitched a series of increasingly fantastical (but ones we’d like to see) inventions including a seventy-two track tape machine, an air-buffer to prevent car accidents, replacing Ringo’s drums with a sonic force field, a wallpaper sound-system, invisibility paint and an artificial sun—none of which unfortunately materialised. 

Later that same year, Madras tried to help broker a deal for the band to purchase a Greek island but that deal fell through as well. Though the majority of Madras’ inventions were dismissed as impossible (perhaps rather inexplicably, he was nonetheless entrusted him with the design of their new recording studio once they left Abbey Road), one of his proposals for a scrambling device that would prevent fans from recording their songs from the radio was better received. Parting ways in 1969—ostensibly jealous over the influence that Maharishi Mahesh Yogi had over Lennon after they were all in India together, Madras took up a career in security and anti-terrorism, offering custom bullet-proof vehicles, bug-detectors, etc—his clients primarily exiled heads-of-state living in London, Crown Prince Juan Carlos, the Shah of Iran and fellow countryman Constantine II.