Sunday 18 April 2021

general entertainment content division

Though first proposed as early as 1977 as a cable television conduit for studio-sourced content, the idea was sidelined in favour of developing the Epcot (see previously) and the brand’s other theme parks, the Disney Channel—as an independent venture—began its first programming day on this day in 1983 in US markets, garnering some six-hundred thousand subscribers within the first six months. The first shows included “Contraption” in which adolescents competed across a giant board game obstacle course, “Dreamfinders” meant to spur critical thinking skills in young people, “Mousterepiece Theatre” a cartoon show hosted by George Plimpton and “Mousercise,” a daily exercise routine hosted by Kellyn Plasschaert.