Saturday 28 March 2020

in my merry oldsmobile

Not to be confused with the mass-produced Model-C from competitor Ford Motors that debuted the following year and marketed as a “doctors’ car,” the 1903 variant Model-6, curved dash runabout prototype called the Doctors’ Coupe unfortunately never went into production with only one ever made.
This incredibly steam-punk podium of a vehicle had two gears plus could be thrown in reverse. Though at this early point in history, the cars were named after company founder Ransom Eli Olds (and hence R.E.O. Speedwagon, another musical connection), a popular tune by vaudevillian Gus Edwards with an enduring chorus and refrain was a powerful marketing jingle:

Come away with me, Lucille
In my merry Oldsmobile
Down the road of life we’ll fly
Automobubbling, you and I

To the church we’ll swiftly steal
Then our wedding bells will peal
You can go as far as you like with me
In my merry Oldsmobile