ik denk dus ik fiets

We enjoyed pursuing this curated gallery of posters and placards documenting a decades’ long campaign to transform and retain Amsterdam as a world capital for pedestrians and cyclists.
This 1976 call for a demonstration of solidarity against automobile traffic and for more public transit options, in the name of safety and to ease congestion, features one of the first appearances of the Fietst (Dutch for riding a bike and an eponymous lobby and association) mascot, a character comprised of two wheels and a big head (sort of evoking the international symbol for a vision impaired person so that others realise that they’re sharing their space with them) with the triple cross crest of the city as a body. Fietst soon after became a more fully-formed and articulate mascot as a cycling girl called Liesje. Much more to explore at the links above.