Wednesday 20 February 2013

wildfire

The spreading discoveries of horse and donkey meat in samples of processed foods in discount supermarkets does not only represent a revolting betrayal and a call for consumers who either seek out the greatest apparent bargains out of thrift or out of necessity to re-evaluate trust and priorities. Shoppers who are not patronizing their local butchers and farmers’ markets, though left with some reliable alternatives at grocery stores, have to wonder what sort of institutionalization in Europe make cheap food no good deals.

It turns out uncovering some substitute, some mystery meat is not very surprising, but represents a definite departure and a dissonance for Europe’s regular reputation for food integrity and insisting on provenance and chain-of-custody. All produce, fruits and vegetables, are clearly marked with their country and farm of origin; eggs are individually numbered and sometimes bear a bar-code; regional specialties are according special rights and no counterfeit could claim the same designation, despite allowable gimmicks and self-promotion. Once food is processed, however, all such labeling becomes voluntary. If not fresh or raw, frozen “beef” or a pre-washed mixed salad in a bag, there was formerly no requirement to disclose the origin of the ingredients, though misrepresentation was something not tolerated, as well. It seems a little bit inconceivable, considering the prominent labeling that one can choice from on cartons of store-bought pizza and other Fertiggeriche, which usually come at a premium, and sometimes one cannot avoid taking a certain risk, when dining out or at a cafeteria (Mensa), but legislation is underway to close this disturbing loop-hole.