Saturday 16 February 2013

awareness, knowledge, liking, preference, conviction, purchase

I suppose all targeted advertising, by its nature, is somewhat recursive, and there are limitations to what product or service can be matched to content, but for those of you who dare dither towards the bottom of the page, perhaps you’ve discovered more about “decorating the walls,” my sponsors and just perhaps, a little bit about yourselves (or rather at least how demographic sub-routines and marketing algorithms might describe you, though we don’t care what they think or give them any credence).
Meditating on these strange and spammy haikus, however, I grew more and more intrigued about the workings behind these simple text ads. I imagine it’s quite primitive and probably would not yield anything useful—the mechanism, but I wonder if there are some sort of organic, spontaneous commercials that build themselves according to the latest visitor and content of the web site, rather than being apportioned from a pool of existing advertisements. It’s primitive, I guess, in so far as no one is really paying for that service and the effectiveness would be too big of a gamble (right now, at least), but it would be pretty keen if computers could generate a well-executed ad and find a product for it afterwards.